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Typography

Typography provides a strong, unifying element and can help convey a consistent brand voice across various marketing communications. Our font is approachable, human, and highly technical, and it has been conscientiously engineered.

PT Serif

A serif typeface

PT Serif™ is the second pan-Cyrillic font family. The first family of the project, PT Sans, was released in 2009. The fonts are released with a libre license and can be freely redistributed: The main aim of the project is to give possibility to the people of Russia to read and write in their native languages.

The project is dedicated to the 300 year anniversary of the civil type invented by Peter the Great in 1708–1710. This makes them a unique and very important tool for modern digital communications. PT Serif is a transitional serif typeface with humanistic terminals.

It is designed for use together with PT Sans, & is harmonized across metrics, proportions, weights and design. Designed by Alexandra Korolkova, Olga Umpeleva and Vladimir Yefimov and released by ParaType in 2010

Primary font weights

Regular and Bold

Poppins

A san-serif typeface

Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage. Poppins is one of the new comers to this long tradition. With support for the Devanagari and Latin

Many of the Latin glyphs (such as the ampersand) are more constructed and rationalist than is typical. The Devanagari design is particularly new, and is the first ever Devanagari typeface with a range of weights in this genre. Just like the Latin, the Devanagari is based on pure geometry, particularly circles.

Each letterform is nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic color. The Devanagari base character height & the Latin ascender height are equal; Latin capital letters are shorter than the Devanagari characters, and the Latin x-height is set rather high.

Secondary font weights

Thin, Regular, Semi-bold, Extra-bold.

The typography shown here has been designated for use in items for corporate communications in order to ensure visual harmony with the EVOQE Logotype. Use this typography to express addresses and other secondary information in items for corporate communications whose role is to convey the reliability of the corporation. This typography is strongly recommended whenever content related to the Toyota Motor corporate brand is expressed in the Western alphabet.

Weight

Use Semibold for sentence-case headlines, except when the strategy is to convey an understated or refined message. In this case, use lighter weights.

Leading

Use 90% auto leading for print and OOH.

Tracking

Use 5 pixel letterspacing on both print and digital media.

Alignment

Align sentence-case headlines flush left or right, but never flush centered.

Weight

Use Semibold for sentence-case headlines, except when the strategy is to convey an understated or refined message. In this case, use lighter weights.

Leading

Use 105% auto leading for print and OOH.

Tracking

Use 0 pixel letterspacing on both print and digital media.

Alignment

Align sentence-case headlines flush left or right, but never flush centered.

About Colors

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